“The pharmaceutical industry is the only industry where the brand owner has no connection with its customers.”- Ashutosh Garg
In this episode, Ashutosh Garg engages in a conversation with Gauri Chaudhari, Co-Founder- ‘Brand Innerworld’. Gauri, a pharmacy student turned entrepreneur, is an experienced professional, and an author.
Gauri shares with us the three key milestones in her life. She tells the story of her transition from being a pharmacy student to becoming an entrepreneur. She elucidates the goals and methodology of her startup venture ‘Brand Innerworld’. She examines the basics of building a successful pharma brand.
Gauri shares valuable insights on how to market a pharma brand effectively. She tries to draw a link between the pharma industry and the digital world. She then opines about generic and branding. She emphasizes the importance of building a ‘strong’ healthcare brand. She attempts to define success in a very different yet innovative way.
Gauri Chaudhari, Co founder, Brand Innerworld
Gauri Chaudhari is a Co-founder of Brand Innerworld, a brand consultancy firm specializing in Healthcare and Pharmaceutical brands. Recently, she has authored a book, The Perfect Pill: 10 steps to Build a Strong Healthcare Brand, published by Sage Publication. The book has been a great success and is declared as ‘Hot Release’ by Amazon. It trended as the best seller on Amazon in the month of March 20. The book is available in India, USA and UK. Currently, as a Co-founder of Brand Innerworld Consultancy, Gauri is involved in Brand Audits, Life-cycle management, Insight mining studies for both Indian and Multinational Pharmaceutical brands. She has been mentoring brand managers and marketing managers by providing on- the- job coaching. Brand Innerworld is involved in several exploratory studies to understand physicians’ and patients’ attitudes and behavior and their impact on pharmaceutical businesses. In digital space, Brand Innerworld has developed mobile applications for dermatologists and orthopedics which have now become the official Apps of Indian Association of Dermatologists, Venereologists & Leprologists (IADVL) and Indian Association of Orthopaedic (IOA).