Sunil Lulla, Chief Executive Officer, Broadcast Audience Research Council (BARC) India

“Don’t fix your weakness”-Sunil Lulla

In this episode, Ashutosh Garg engages in a conversation with Sunil Lulla, CEO of Broadcast Audience Research Council (BARC) India.

Sunil reminisces about the three key milestones in his life. He talks about the scope of work of BARC India and his role in the company. He elaborates the values associated with BARC. He analyzes the upsurge in content offered by OTT platforms and its influence on Television.

Is BARC a regulatory body? What does it do exactly?- Sunil Lulla breaks the jargon.  He opines about how millennials and Gen-Z are changing the television industry. He foresees the future of television. Sunil defines the phrase ‘evocative conversation’. Later in the episode, he talks about his biggest learning from his biggest failure. He defines success in a unique way.

Sunil Lulla, Chief Executive Officer, Broadcast Audience Research Council (BARC) India


Sunil Lulla brings over 35 years of significant leadership and domain proven knowledge, with ground-up experience in growing brands and building businesses. Having worked across Media, Brands and Advertising he has served in leadership roles at MTV, SONY, Times Television Network, SaReGaMa, Diageo,, GREY group, JWT and Balaji Telefilms. Sunil maintains active interests in serving industry interests to foster the spirit of self-regulation and collaboration. He is an active long-distance runner, enjoys sailing and evocative conversations.

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