Dhruv Bogra, Country Manager India, Forever New, Australian Brand

“We are a very community driven country. We are not individualistic”

The Brand Called You welcomes Dhruv Bogra, a professional from the corporate world! Dhruv is the Country Manager, India for the Australian brand Forever New. He’s worked with Adidas, Bestseller Retail, Titan and Levis and Strauss. Dhruv is also an author! An adventurer, Dhruv has bicycled solo for 15,000 kms across 10 countries. Dhruv is in conversation with our host Mr. Ashutosh Garg about his life and the many experiences that he has gained over the span of his corporate career. Forever New is a brand admired by most buyers of the world. It is a growing business that is constantly redefining women’s fashion. Dhruv, being the Country Manager for Forever New here in India, talks about the growth of the brand and it’s focus to provide top notch quality to the consumers. He talks about the changes that have taken place with increasing Gen Z buyers and how it has impacted the brand. Apart from being a highly experienced corporate professional, Dhruv is also a cyclist who has been on some very exciting but dangerous journeys around the world. He shares his experience and the learnings these adventures have given him. His opinions are very insightful and he believes in pursuing what one truly loves!