Ujala Choudhary, Executive Director, Navjyoti India Foundation

“Once you’re really working in the community, you can’t work in isolation.”- Ujala Choudhary

In this episode of The Brand Called You, Ashutosh Garg engages in an insightful conversation with the social-sector visionary, Ujala Choudhary, Executive Director, Navjyoti India Foundation. Ujala talks about her early career in the corporate world and her experience as a Banker in the City Bank. She talks about the monumental shift in her career from corporate to the social sector. She talks about how the social sector varies from the corporate world, either it be the lack of recognition or the absence of comforts that come with the corporate lifestyle. Ujala then tells us about her all-embracing foundation, Navjyoti India. Navjyoti India aims to prevent crime in the villages of North India with an inclusive approach. They are continuously working on the ground level with hundreds of villages, aiming to find out the root causes of problems such as crime and preventing it through certain programmes. Ujala tells us that they wish to facilitate the people with the opportunities so that they don’t tend towards criminal activities and become self reliable. Ujala discusses how she manages to raise funds for the organisation. Before concluding, she shares her wisdom on how one should set professional and personal goals and how to go about choosing what to do in one’s life.

Ujala Choudhary, Executive Director, Navjyoti India Foundation


Currently the Executive Director of the organization, Ms Ujala Bedi Chaudhary is also steering the Fund raising team in Navjyoti India Foundation. An ISO certified auditor, she has been the project head of the Rural Development Program in Gurgaon in her initial years of her association with the organization. Her association with Navjyoti India Foundation goes back many years, but it was in September 2008 when she took to her calling of social work and put up her papers at Citi Group where she had served for 10 years as a Sr.Manager, leaving behind the high pay package and a promising world. Having experienced some drastic events in her life, she decided to leave the comfortable environment of the corporate world in her quest to attain true satisfaction through social work. She worked on voluntary basis with Navjyoti India Foundation imparting training to rural staff before she was formally appointed as Head – Rural Development Program in 2008. Having experienced a sweeping transformation from an agile corporate life to a very challenging and dynamic non-profit world, her life’s trajectory has indeed provided her a continued view of evolution of her repertoire of skills that have been developed through a gradual process in the two curiously parallel sectors. Her multifaceted background brings in the much needed structured approach and has enabled Navjyoti to function better.
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She has an expertise in development and implementation of projects in Citi group. Her key skills include project management and monitoring audits, trainings, research and evaluation (teams of up to 100 people). She has handled operations in Citi group and met objectives, everytime raising the bar of self excellence. Her performance was recognized by her seniors and appreciated at various platforms. She had won the prestigious star award in Citi group for four consecutive years since date of award inception. A post graduate in English (Honors), she possesses excellent communication skills, able to articulate technical jargon to a non technical audience and lead through thinking creatively and encouraging others to continuously improve. Her ability to challenge the status quo and traditional thinking coupled with technical knowledge from NIIT (3 years course) brought
the much required quality change in the organization. That she is experienced in forging strong client relationships and has excellent networking skills is evident in the strong relationships with not only corporate but also government departments, educational institutes and individuals that she has managed to built so far. She also has her Masters in Social Work.





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