I am a registered management consultant who specializes in reducing the risk for VCs/investors in their startup investments by addressing the major cause of startup failure – building products for which there is no real or meaningful market.
My focus is to help start-ups understand what business they are REALLY in (usually they think from a ‘product’ perspective), how to find and leverage their unique point of difference, and how to create a compelling brand that will stand out to the people most likely to buy their product or service.
Category Archives: Marketing; Branding
Building a brand is a crucial aspect of any business. It is the foundation on which a company’s reputation, recognition, and loyalty are built.
He is the President and CEO of Your Brand Marketing. He is the author of two books.
Kara is the CEO & Founder of Backroom which is a brand strategy and activation agency. She did not finish college but is skilled enough to have built a branding business.
She got familiar with personal branding during her times of job search. She is very passionate about sharing her voice and helping others build their brand.
She supports early-stage female founders, and she is also an expert on business and branding. She has worked in the fashion industry as well.
Rory Sutherland is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies.
Mike is the founder of Maddock Douglas, Flourish Forums, and McGuffin Creative Group. He is an entrepreneur, a keynote speaker, and a CEO coach.
Maria N Papacosta is a Presence Coach & Researcher, and a Personal Branding Strategist. She is also the Co-founder of the MSC Marketing Bureau.
Anand is the co-founder of TMA Global, which is a branding and marketing consultancy firm. He started his career in advertising.
