With globalisation and the rapidly changing world, innovation in every field becomes paramount.
Category Archives: Marketing; Branding
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Jen talks about the impact of culture on one’s personal brand. She feels it to be a reflection of one’s values.
With exceptionally busy lives, it gets difficult to devote time to read or watch content. As we juggle to fit in our hobbies, cooking, gymming in our packed workday, we have a savior in podcasts.
Dr. Abraham Khoureis is the creator and host of a podcast on “Leadership and Politics.” He is also an organizer of a virtual global thought leader symposium.
Mr. Kumar talks about UiPath as a successful example of Brand Marketing and further how important it is especially for start-ups.
He says that if one is talking about personal branding, he can unequivocally connect it with leadership.
Soumya discusses the importance of having a clear brand purpose. He talks further about a brand providing a meaningful benefit to the consumer.
Swati starts her discussion by explaining the core value of marketing communications, understanding and sticking to the core value a business and its employees relate to. She feels it is important to make information personalised to have more impact. Believing in “less is more”, she advises on refraining from sending out too much information.