Rohit Dev, Founding Partner, Ideas91, a Knowledge Advisory & Distribution Company
Rohit Dev is Founding Partner of Ideas91, a Knowledge Advisory and Distribution company bridging the gap between Manufacturers and Retailers (brand owners) in the consumer goods space.
The Knowledge Advisory founded by Rohit Dev is a network helping people launch their products and recognize the customer spectrum of the product. The aim is that people don’t get stuck in financial and marketing errands despite the product being instrumental in elevating the current living standards.
You must already be familiar with the term “distribution business” but you may not have heard about Knowledge Advisory and the unusual practices “Hardee” does to achieve a point of sale. Well then, it’s time you understand what knowledge advisory does as well as the role of the distribution business in upbringing new and small businesses.
TBCY features today, the founder himself, to throw light upon the subject so that you have everything you need to know by the end of the video.
Tune in to wise up the role of knowledge advisory and distribution business.
About Rohit :
Rohit Dev is an entrepreneur who despite being the founder of organizations and labels such as Partner , Idea91, has communities to make other people’s businesses bloom. His “A Knowledge Advisory” has helped many to bridge the gap between the retailers and the sellers. His Distribution Company has the exact and apt ideas about how to overcome pains in selling a product. With vast experiences, he and the firm have evaluated the working of the current emerging market and the point of sale to have the customer bind to the product. Their commitment is not only to help the retails but also to help the customers by elevating their lifestyles through different new products.
What is the distribution business, Hardee?
The person behind the distribution business Hardee speaks about how Hardee was developed or rather created to enhance the current lifestyle to a fun and healthy lifestyle. The customer needs to be educated about how his lifestyle is going to be affected after consuming the specific product. With a very interesting analogy, it could be understood that people nowadays prefer cooking in nonstick utensils but Rohit explains that “you(we) are ingesting chemicals the moment you do that(eat out of a nonstick) “. So Hardee focuses on overcoming such practices.
When asked about the purpose of Hardee, Rohit replies :
This is a brand that cares about you.
In initial days it was developed because Rohit wanted to experience the ‘thrill to sell products. In his quest to sell products he realized that there are basic demands of the customers which need to be fulfilled and as a part of humanity it should be taken care of that the customer isn’t tricked into some product that in a way will harm it.
How has technology changed the buying procedure for the millennials and the Genz?
To Rohit, the shopping habits of GenZs and millennials aren’t different. On the contrary, it’s quite similar. Technology has enabled both of them to remain online and it isn’t quite a conception that millennials can’t surf things online because they do. This practice has eradicated the recommendation of the sales. Earlier when technology hadn’t empowered knowledge, it was hard to educate ourselves about products. But now we can know anything at our fingertips. So the customer today, be it the millennials or the GenZs aren’t dependent on the decency of the salesperson during shopping for things they, customers, don’t know much about. “We aren’t vulnerable to people’s opinions about good and bad (reviews)”. We open tabs and see tons of reviews for a product we are interested in which in Rohit’s opinion has become a point of sale now.
Rohit further shares the activities undertaken by his startups. These include strategies for marketing and product launch and understanding the middle east market.
A lot of research on the psychology of customers is gathered to evaluate the performance of new businesses and startups which fall under their help.
He talks about the evolutions technology has brought about in today’s market and shares some interesting insights. To know all about it, tune in and listen to the conversation.
Rohit Dev is Founding Partner of Ideas91, a Knowledge Advisory and Distribution company bridging the gap between Manufacturers and Retailers (brand owners) in the consumer goods space. Rohit is a seasoned entrepreneur with a proven track record in Procurement, Distribution, Brand building, and Global Supply Chain. As a partner, he was instrumental in building the brand Elekta in the Middle East and Africa. Currently, at Ideas91 he helps develop and distribute various brands including some belonging to fortune 500 companies. He has helped shape their products, brands, and sales strategies across India, the Middle East, and Africa. Rohit was the founding Chair of the YPO Dubai Downtown Chapter (Young President’s Organisation), He was also on the Regional board from 2016-2018 and is the current Director of Events for the Dubai Chapter of TiE (The Indus Entrepreneur). Rohit is also the Founding Board member of the HBS Club of the Middle East (Harvard Business School) and is currently on The Executive committee of the Board. Rohit is an engineer by education and has been A Gold medalist from his University in Engineering.