Ahana Gautam, CEO, and Co-Founder, Open Secret
- Ahana is the CEO and Co-Founder of Open Secret, which is one of the fastest-growing food and beverages brands.
- She’s earlier worked with PNG and General Mills in India and America.
Podcast
Overview
Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Ahana Gautam, CEO, and Co-Founder, of Open Secret to talk about her experience of starting a business.
00:43- About Ahana Gautam
- Ahana is the CEO and Co-Founder of Open Secret, which is one of the fastest-growing food and beverages brands.
- She’s earlier worked with PNG and General Mills in India and America.
- She is an alumnus of IIT Bombay and Harvard Business School.
01:15- About Open Secret
- I grew up in a small city in Rajasthan called Bharatpur.
- I was raised by a single working mother.
- In India, everyone keeps talking about innovation, especially in technology like 3g 4g 5g. But look at the snacks which are currently there in our household.
- There was no innovation, so that was my motivation personally to start a brand that stands for un-junking.
09:08- What goes into building a strong food brand?
- The recipe is extremely critical.
- Consumers are very well aware of what is your purpose, what is your story.
- Brands are talking about women’s empowerment. We don’t want to just talk about it, but we want to ensure that we are doing something about it.
16:24- How do you communicate all your brand attributes to your potential consumers?
- Digital and social media have enabled you to be very focused on who your consumers are.
- Social media has enabled two-way communication.
- We launch a product, people are also reacting to it. People are also coming up with recommendations.
RESOURCES:
You can connect with Ahana Gautam- LinkedIn
Visit http://opensecret.in/
Enjoy this podcast?
If you learned new insights about the food and beverages business, as well as entrepreneurship, subscribe and share it with friends!
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
Don’t forget to follow and message us on these platforms!
Website: https://tbcy.in/
Facebook: https://www.facebook.com/followtbcy
LinkedIn: https://www.linkedin.com/company/tbcy/
Twitter: https://twitter.com/followtbcy
YouTube: https://www.youtube.com/c/followtbcy
Thanks for listening!
Profile
Ahana Gautam, CEO & Co-Founder at Open Secret, is an experienced operator with a passion to build and grow the biggest consumer brands in India.
She is currently building Open Secret with a mission to make every Indian family snack better by un-junking their favorite snacks.
