Author Archives: Aparna Tripathi

David Aaker, Vice Chairman, Prophet Brand Strategy

David Aaker, Vice Chairman, Prophet Brand Strategy
David Aaker, Vice-Chairman, Prophet Brand Strategy Vice-Chairman, Prophet Brand Strategy from January 1999. Executive Advisor to Dentsu Inc. from September 2001-2012. Podcast https://media.blubrry.com/tbcy/anchor.fm/s/a19b694/podcast/play/42981867/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-8%2Fbb133fda-6de3-1cbe-e464-14d1599e963e.mp3Podcast: Play in new window | DownloadFollow TBCY RSS Overview Branding in today’s world is everyone’s favourite word. In fact, branding isn’t just limited to products or services these days, it includes even [...]

Bobby Umar, President, Raeallan, CEO, Discover Your Personal Brand

Bobby Umar, President, Raeallan, CEO, Discover Your Personal Brand

Branding is the strongest tool of identity. The reason entrepreneurs are vigilant about branding is that branding can make or break one’s business.

Dr. Vijay Chandru, Commissioner at Lancet Citizen’s Commission

Dr Vijay Chandru, Commissioner at Lancet Citizen's Commission

Vijay Chandru is an academic and an entrepreneur. His academic career in decision sciences spanned over four decades at Purdue University and at the Indian Institute of Science.

Dr. Barbara Flügge, Author, Mobility Moves Minds

Dr Barbara Flügge, Author, Mobility Moves Minds.

Leadership is a very subjective concept. Every leader is unique in their own way. Enhancing one’s leadership and finding the key to entrepreneurial success is a stepping stone for every leader in the corporate sector.

Andreas Schweitzer, MD, Arjan Capital, Author, Trade Worksru

Andreas Schweitzer, MD, Arjan Capital, Author, Trade Works

Andreas tells us that trade finance is a very quick cycle. Starting from 10 days, it does not generally go beyond 5 months. In most cases, it is a 6-week long deal.