Dinika Bhatia, Founder of Nutty Gritties and Eighty7

“Respond more, React less”

Today on the Brand Called you, we have with us Mrs. Dinika Bhatia. Mrs Bhatia is the Founder of Nutty Gritties. She has also founded Eighty7, a kitchen essentials brand. She has a degree in Business Administration from the University of Southern California. Coming from a business background with her grandparents as well as her great grandparents in the business industry, Mrs. Bhatia is the sixth generation entrepreneur.

Nutty Gritties is a healthy snack brand founded by Mrs. Bhatia. It was launched about ten years ago with initial operations in just a shed. And now, the brand has a five storey building and business is vast! Mrs. Bhatia and Mr. Garg discussed the growth of the nut industry in the country. Prevalence of cashews, almonds, raisins and how nuts are no longer a luxury but a necessity. Talking about millenials, Mrs. Bhatia mentioned that increasing consciousness around health has led to the inclusion of nuts in the diet.

Mrs. Bhatia threw light on the importance of co founders and the support system that it carries. She also mentioned some common mistakes entrepreneurs make in the industry. Her vision is positive and she believes in a healthy and self assessed life!