Noof Khonji, Director, POP Innovation House & Director Of Innovation, ThinkFarm ME

Noof’s expertise lies in being a change agent across brands and organizations paving the way for their sustainable growth. Her work with various start-ups, governmental entities, social enterprises and businesses across the region to develop their own brands, innovation strategies and business solutions has provided her with the needed diversity and flexibility to approach solutions in a comprehensive manner.  With a background in communications, Noof pays special attention to fostering an integrated process, ensuring clear communications alongside the research and concept development work. Injecting design thinking perspective, processes and habits within the work that Noof has accomplished is central to the changes that she has been able to make with her partners. Her extensive work focused on introducing the concept of design thinking and creative industries to the GCC ranges across creative experience development, creative industry strategy development for various GCC countries and her consultancy on various creative boards and pioneering entities has paved her creative journey and impact across the various economic and cultural GCC landscapes.  Some of her clients include: The First Deputy Prime Minister’s Office of the Kingdom of Bahrain, ACICO, Aramco, Royal Commission of Al Ula Saudi Arabia, Nesma Partners, VIVA Telecommunications Company, Kuwait Stock Exchange (Boursa Kuwait), LOCOG (London Olympics) and Nuqat Foundation.