Shantanu Khosla, MD, Crompton Greaves Electricals Ltd; Former MD Procter & Gamble, India

The Brand Called You brings you another inspirational story. This time of a senior corporate professional, Mr. Shantanu Khosla. Shantanu is the Managing Director and CEO of Crompton Greaves Electricals Ltd. He is also the former Managing Director and CEO of Procter and Gamble, India. In this interview with host Ashutosh Garg, Shantanu shares his professional journey and the many experiences he has gained on the way. He takes us through the nitty-gritty of building a successful FMCG brand and the changes that have taken place in the corporate world with speedy digital transformations. 

“Never think that because you succeeded yesterday, you have a divine right to succeed”

FMCG BRANDS:

FMCG- Fast Moving Consumer Goods are high selling durable goods that are available at relatively low costs. Mr. Shantanu Khosla is a corporate professional who leads in working with FMCG brands. Shantanu shares the foundation of building a successful FMCG brand, is that it should make the consumers’ life easier. He also shares that having innovation, awareness and operational capabilities are very important aspects of a successful brand. Shantanu strongly suggests that brands should bring the consumer into the company and be closer to the consumer than anyone else! He throws light on the communication process becoming a two-way road at the onset of digitization. The leading FMCG products in India have been at the forefront for the past many decades now. Shantanu believes that the reason for this is that these leading brands are doing their jobs right. 

His work style:

Shantanu believes in working towards the collective benefit of the people. And, ‘delegating everything except accountability’  is a principle he lives by. His leadership style is entirely people-centric. 

Shantanu believes that one should have fun in the job they’re doing and do it with utmost focus!