Category Archives: India

Col Samrendra Kumar, Co-Founder and MD, MitKat Advisory

In the conversation with our host, Sam explains the term risk and how they identify and deal with it. He also tells us about the challenges he faced and the lessons he learnt during his life at MitKat.

Swati Bhattacharya, Storyteller and Marketing Communications Strategy Professional

Swati starts her discussion by explaining the core value of marketing communications, understanding and sticking to the core value a business and its employees relate to. She feels it is important to make information personalised to have more impact. Believing in “less is more”, she advises on refraining from sending out too much information.