Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Director- International Board, AMEC

“Unless you ask, you don’t get it.”- Aseem Sood

In this episode, Ashutosh Garg engages in an insightful conversation with Aseem Sood, the CEO of Impact Research and Measurement, and the director of International Board, AMEC. Aseem  shares with us the three key milestones in his life. The inception of his career is talked about and he shares his experience working with McKinsey. ‘Measuring the impact of negative coverage on an organization through social media’- Aseem attempts to define Impact Research and Measurement and clarify all the myths related to the area. The CEO elaborates on the challenges faced while conducting impact research. The core values ingrained in his business is analyzed, and Aseem defines his style of leadership. The CEO tells what he looks for when hiring an employee. He analyzes the reaction of the millennials and Gen-Z towards Impact Research and Measurement. Aseem addresses the technological changes people should adopt during the pandemic. Later in the episode, Aseem defines his version of success and shares with us his biggest learnings from his biggest failures in life.

Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Director- International Board, AMEC

Profile

Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. He is also a Director at The International Association of Measurement and Evaluation of Communication. In Asia, he plays the role of Vice Chair of the AMEC Asia Pacific Chapter. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services. Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India. Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends.
 
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ASEEM SOOD
CEO, Impact Research & Measurement Pvt. Ltd.
Director- International Board, AMEC
Aseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. He is also a Director at The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry. Aseem is also the Chair for the AMEC APAC Chapter.
Gender

Language

English

Location

India

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