Dr. Jaijit Bhattacharya, Founder and CEO of Zerone Microsystems Pvt. Ltd

Dr. Jaijit Bhattacharya is a noted expert in Societal Transformation leveraging technology. He is CEO of the cutting-edge Fintech startup, Zerone Microsystems Pvt. Ltd which has launched the Bharat ZupPOS and is also Honarary President of Centre for Digital Economy Policy Research.

On today’s episode of The Brand Called You, we have with us Dr. Jaijit Bhattacharya, a professional from the field of fintech. Jaijit is the Founder and CEO of Zerone Microsystems Pvt. Ltd. He has worked with several organisations and has been on several boards of  prestigious organisations. Jaijit is also the author of five books on e-governance.  Ashutosh and Jaijit are in conversation about the path of India towards being a cashless economy. Jaijit begins by sharing the three key milestones of his life and career. He explains the work done at his company Zerone Microsystems Pvt ltd, a payment platform. Jaijit explains why Zerone stands out uniquely as compared to the traditional payment platforms available in India. They talk about India’s stance with respect to going cashless. Having written five books on e-governance, he discusses the e-governance that is in action in the country. They talk about the problems that citizens still face irrespective of data digitisation. Jaijit gives his definition of success and gives worthwhile advice to young aspiring entrepreneurs! Tune into The Brand Called You for more motivational content!

Dr. Jaijit Bhattacharya, Founder and CEO of Zerone Microsystems Pvt. Ltd

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Dr. Jaijit Bhattacharya is a noted expert in Societal Transformation leveraging technology. He is CEO of the cutting-edge Fintech startup, Zerone Microsystems Pvt. Ltd which has launched the Bharat ZupPOS and is also Honarary President of Centre for Digital Economy Policy Research. He is former Head, Centre for Fourth Industrial Revolution in India, World Economic Forum and the former Head and Partner, Economics and Policy Practice, KPMG. He is recipient of the prestigious APJ Abdul Kalam Award for innovation in governance. Dr. Bhattacharya is in the of Board of IIM Calcutta Innovation Park and is member of Governing Senate of IIIT Raipur, Member of Expert Committee for Ease of Doing Business legislation of Government of India, co-chair of Expert Committee on Skill Development for Deity, Government of India and Convener for Economic Standards for Smart Cities, BIS, Government of India. He also led KPMG’s contribution to the report on Ranking of States on Ease of Doing Business by DIPP. Dr. Bhattacharya also worked on the restructuring of the Indian Airforce as part of the Shekatkar Committee report. He has earlier worked in senior roles in Accenture, IBM, Oracle, Sun Microsystems and HP.

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