Tamara Loehr, Co-Founder, Beusail
Tamara is a serial entrepreneur and an award-winning businesswoman who has launched multiple ethical startups into global businesses. She started her first business when she was 19 years old. Through the years she has become an expert in online sales and community channel marketing. Tamara is the Co-Founder of Beusail Academy and the author of a book called Balance is B.S.
Business in the modern world is all about million-dollar deals and global fame. In an extremely competitive environment, every entrepreneur is focused on driving their business to the top. This often leads to neglect of social values and degradation of the environment. Business is being prioritized even over the wellbeing of the environment. Ethics in business is becoming a lost cause.
Today we are accompanied by a superiorly accomplished businesswoman who is doing business ethically and uniquely. Her goal? Using business as a force of good and helping female entrepreneurs bridge the entrepreneurship gap in society.
We are delighted to welcome Tamara Loehr on the podcast today
Tamara is a serial entrepreneur and an award-winning businesswoman who has launched multiple ethical startups into global businesses.
She started her first business when she was 19 years old. Through the years she has become an expert in online sales and community channel marketing. Tamara is the Co-Founder of Beusail Academy and the author of a book called Balance is B.S.
As an academically focused student, Tamara was always on top of her classes and eventually got into the leading corporate sector. However, irrespective of a top tier job, Tamara was not satisfied with her role in business.
She asserts that she did not like doing business against her values. Hence in order to align her business with her ethics and values, she set out on an extraordinary journey of creating an ethical community of female entrepreneurs and their startups.
In this very interesting interview with host Frits Bussemaker, Tamara takes us through her journey of following her heart and making the right choices. She talks to us about Beusail, a very unique business venture with a deeply rooted meaning.
Beusail is actually an ancient Gallic word and it stands for ethical, moral and a good intent. What really resonated with me is that they really looked at things through a very simple filter. You are either showing up in a state of Busail or in a state of Bersuk. Which ironically one says ‘be you and sail’ and the other one says ‘be you and suck.’
After 25 years in the field of business, Tamara strongly believed that business can be used as a force for creating good in society.
She shares how she is helping many women create an inclusive community of like-minded people and boosting their business through the same.
What is Community Channel Marketing?
As a businesswoman focused on helping others and doing business ethically, Tamara throws light on creating a marketing channel for like minded communities.
“Well Community Channel marketing was actually quite a journey to get to this point. So I really felt like I wanted to use business as a force of good. Two of my things in life are- Business as a force of good, my mission in life, and the other one is to bridge the gap between female entrepreneurship. That’s the two things that I believe I’ve been put on the planet this lifetime to fix.”
Through her work, Tamara helps female entrepreneurs make their business morally superior and visible in the community. She strongly believes that making the right use of our purchasing power is in our own hands. There is always an alternate and ethical choice available.
Her vision is morally grounded and her work is driven by social and environmental welfare. Tamara is indeed a source of inspiration for responsibly doing business in a very unaccountable world.
Tamara is an award-winning 8-figure entrepreneur who sells ethical beauty and wellness products online, direct to conscious consumer. Tamara believes in Business as a Force for Good and is on a mission to:
1. Inspire more businesses to make a positive impact
2. Encourage more women to take the leap to ethical entrepreneurship.
Tamara is an Australian mother of 2, co-founder of the YPO Impacts chapter, member of YPO Hollywood, YPO Mentoring Chair, past EO President and winner of a GOLD Stevie Award (Fast Starter), BRW Fast Growth and Smart Company.