Asra Abdulaziz, Founder Rise & Lead

Having gained international recognition during her 15-year career in Corporate and Investment Banking, Asra has turned her passion for leadership and nurturing talent into Rise & Lead, her executive coaching and mentoring company.

“A good coach will challenge you” On today’s episode of The Brand Called You, we have with us a professional from the financial field, Asra Abdulaziz. She is the Founder of Rise and Lead, a centre for executive coaching and mentoring. She previously worked for Credit Agricole CIB Paris. BNP Paribas and Natexis. In this articulate conversation with Ashutosh Garg, Asra talks about her journey from finance to the world of coaching. She talks about Rise and Lead, and her journey of coaching. They discuss the relevance and process of coaching. And the difference between coaching and mentoring. She believes that coaches help individuals transform their lives and adopt a growth process. Equity, compassion, integrity, authenticity, and self-belief are the core values that she works with. Asra highlights the important values that a CEO should possess and also talks about learning from her failures. Her journey is one of a kind! Tune in to The Brand Called You for many more success stories! 

Asra Abdulaziz, Founder Rise & Lead

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Having gained international recognition during her 15-year career in Corporate and Investment Banking, Asra has turned her passion for leadership and nurturing talent into Rise & Lead, her executive coaching and mentoring company. Her successful career includes driving the growth and development of businesses from early stage through to mature levels by building strong teams of top tier talents; her track record across worldwide organisations and institutions in closing deals, setting up dynamic best business practices and creating significant value for clients, teams and management speaks for itself. ‘Always remember that you can go as far as your mind lets you. What you believe in, you will achieve.’ This is Asra’s mantra. As she believes that out of discomfort comes learning and growth, her approach is to challenge boundaries. Yet she does so by supporting leaders in creating their future in a safe and caring environment. Her professional services help executives clarify their goals, identify the means to achieve them and overcome any obstacles they might be facing by silencing their self-limiting beliefs.

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