Damandeep Singh Soni, Chief Marketing Officer – Ex Wecash Milkbasket Mobikwik LINE

“A startup is not a person. A startup is a team.”- Damandeep Singh Soni

In this episode, Ashutosh Garg engages in a conversation with Damandeep Singh Soni, Chief Marketing Officer Ex- WeCash, Milkbasket, Mobikwik, and LINE. Damandeep is a professional manager turned entrepreneur. He is also an engineer and startup advisor.

 Damandeep shares the three key milestones in his life. He tells the story of how he reinvented himself multiple times. He elucidates the significance and role of a startup advisor. He opines about what goes into building a successful tech brand

Damandeep shares his insights about keeping a brand relevant and successful for an extended period. He shares how brands should adapt to survive in the rapidly changing digital world. As an experienced professional working with both e-commerce and payments platform, he analyzes how the digital ecosystem is changing the traditional FMCG brands.

Damandeep points out the most common mistakes startup entrepreneurs make. Being someone who switches jobs often, he shares the pros and cons of working with the same company for a very long time. Damandeep attempts to define success from a unique perspective. He talks about his source of inspiration.

Damandeep Singh Soni, Chief Marketing Officer – Ex Wecash Milkbasket Mobikwik LINE



Extensive experience in entrepreneurship, marketing, strategy, growth, startups and driving scale. Specialities: Marketing, Strategy, Business Development, Growth, Deal Structuring, Building Stellar Teams, Digital, Mobile, Fintech & Adtech
Multiple Startups
Sr, Advisor -Marketing & Growth
May 2019 – Present (1 year 5 months)
Helping Startups Grow (Whitehat Jr, Limeroad, Editorji, Snapchat… and more)
– Creating marketing strategies
– Building India & global market entry plans
– Driving monetization strategies & revenue growth
– Martech stack implementation & marketing automation
– Building teams & processes
Vice President Marketing
October 2019 – March 2020 (6 months)
Gurgaon, Haryana
Chief Marketing Officer – APAC
June 2018 – May 2019 (1 year)
Gurgaon, Haryana, India
Driving Growth & Marketing for the APAC Region
CMO & Growth Head
June 2016 – June 2018 (2 years 1 month)
Gurgaon, India
Getting Millions of Indian Consumers and Merchants aboard the MobiKwik
Wallet. Built the marketing, analytics and growth functions grounds up.
Planet Gogo
January 2016 – December 2016 (1 year)
Building Planet GoGo from the grounds up. Managing all things relating to
corporate development, growth, business and marketing




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