K Rajaram, CEO with Al Nabooda Automobiles LLC

“Being at the right place, doing the right thing, at the right time, that counts for a heck of a lot.”- K. Rajaram

In this episode, Ashutosh Garg engages in a conversation with K. Rajaram, CEO at ‘Al Nabooda LLC’, the world’s largest Porsche dealer. Rajaram, an eccentric corporate leader, has forty years of experience in the automobile industry.

Rajaram shares the three key milestones in his life. He talks about what goes into building a successful automobile brand. He emphasizes the importance of treating the customers well to improve business. He talks about the general trends in the UAE automobile market. He shares his views on electric cars and their future. He talks about the influence of millennials and Gen-Z in the automobile business.

Rajaram tells us what characteristic traits he looks for while recruiting a CEO.


Almost 3 decades of experience in the Regional Auto Industry completely with the Volkswagen Group. Started my Career with the Auto Industry in Sultanate of Oman in 1983 and spent most of it in Muscat. After working in Oman for almost 18 years, in the early part of 1996, I was approached by our Principals M/s. Volkswagen AG in Germany who requested me to re-locate to Dubai to run the Audi, Volkswagen & Porsche Franchise in Dubai in the UAE. VW & Audi requested me to oversee these operations in order to ensure that these brands could increase their Market Share in the very lucrative UAE Market. I left Oman in the June of 1996 and then joined M/s. Al Nabooda Automobiles LLC in Dubai in the September of the same year.When I took over this Organization as Chief Executive Officer, the Company sold a total of 365 Cars per year comprising of all the 3 brands viz., the VW, Audi & Porsche. Today the results of Company very clearly indicate the progress that has been made in the last 5 years and we put more than 5000 Units of our Brands on Road every year and in our Forecast and Business Planning up to the year 2010, we are looking at the total market of selling over 10,000 Units in the UAE. Al Nabooda Automobiles LLC is the only company in the UAE which has recorded double digit growth consistently over the past 5 years. I continue to hold the position of Chief Executive Officer of the Company and as a Primary Automotive Consultant to the Owners of this group till date.

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