Category Archives: Marketing; Branding
Dr. Abraham Khoureis is the creator and host of a podcast on “Leadership and Politics.” He is also an organizer of a virtual global thought leader symposium.
Mr. Kumar talks about UiPath as a successful example of Brand Marketing and further how important it is especially for start-ups.
He says that if one is talking about personal branding, he can unequivocally connect it with leadership.
Soumya discusses the importance of having a clear brand purpose. He talks further about a brand providing a meaningful benefit to the consumer.
Swati starts her discussion by explaining the core value of marketing communications, understanding and sticking to the core value a business and its employees relate to. She feels it is important to make information personalised to have more impact. Believing in “less is more”, she advises on refraining from sending out too much information.
Tanvi calls personal branding a mosaic of 11 factors, with thought leadership being the prime one. She feels that social media is a great platform for building personal branding, but it also depends on the target audience.
The person behind the distribution business Hardee speaks about how Hardee was developed or rather created to enhance the current lifestyle to a fun and healthy lifestyle.
Yulia believes that you need to have a product that is needed by the customer and solves their problems.
Vipula is the Head of US Enterprise and Managing Partner at Gallup Incorporation. She is the only women leader at Gallup in 85 years.