Category Archives: Marketing; Branding

Tony V Francis, Chief Revenue Officer, Matrix Publicities, a WPP Company

Tony V Francis, Chief Revenue Officer, Matrix Publicities, WPP Company & Author, Autograph

The definition of creativity for Tony is “creating possibilities”. Though social media has diversified possibilities for new opportunities , it also has adversely affected creativity .

David Aaker, Vice Chairman, Prophet Brand Strategy

David Aaker, Vice Chairman, Prophet Brand Strategy
David Aaker, Vice-Chairman, Prophet Brand Strategy Vice-Chairman, Prophet Brand Strategy from January 1999. Executive Advisor to Dentsu Inc. from September 2001-2012. Podcast https://media.blubrry.com/tbcy/anchor.fm/s/a19b694/podcast/play/42981867/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-8%2Fbb133fda-6de3-1cbe-e464-14d1599e963e.mp3Podcast: Play in new window | DownloadFollow TBCY RSS Overview Branding in today’s world is everyone’s favourite word. In fact, branding isn’t just limited to products or services these days, it includes even [...]

Bhushan Kummar, Poet turned Brand Specialist, Founder, Creative Monk

Bhushan who is a leading brand specialist, talks about some very important aspects of branding. Bhushan highlights that being unique often makes a brand stand out.

Rajeev Aggarwal, Director Global Accounts, Kantar, APAC

Rajeev describes ‘iconic’ branding and the strategies these brands follow. He speaks about the impact of the digital ecosystem on brand management strategies. Rajeev also throws light on the determinants of advertising and explains research oriented work.

Karishma Bhalla, Co Founder and Director, Taramis Labs Ltd, a Health Food brand

Karishma Bhalla, Co Founder and Director, Taramis Labs Ltd, a Health Food brand

After knowing that the consumers are in dire need of a health brand, she kick started Taramis Labs – a healthy food brand. She curated products focusing on the necessary nutritional aspects in them