Category Archives: Marketing; Branding

Bhushan Kummar, Poet turned Brand Specialist, Founder, Creative Monk

Bhushan who is a leading brand specialist, talks about some very important aspects of branding. Bhushan highlights that being unique often makes a brand stand out.

Rajeev Aggarwal, Director Global Accounts, Kantar, APAC

Rajeev describes ‘iconic’ branding and the strategies these brands follow. He speaks about the impact of the digital ecosystem on brand management strategies. Rajeev also throws light on the determinants of advertising and explains research oriented work.

Karishma Bhalla, Co Founder and Director, Taramis Labs Ltd, a Health Food brand

Karishma Bhalla, Co Founder and Director, Taramis Labs Ltd, a Health Food brand

After knowing that the consumers are in dire need of a health brand, she kick started Taramis Labs – a healthy food brand. She curated products focusing on the necessary nutritional aspects in them